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Fashion

Fashion

AW18/19 DENIM TRENDS: A NEW LANGUAGE

Denim always stirs curiosity. As a matter of fact, the free spirit that has invariably livened up denim through the years pushes each season the boundaries further and further. SS18 introduced a bolder attitude with relaxed and wider outfits…

Fashion

ROAD MAP TO A STRONG BRAND

In an ever more competitive landscape, a company can no longer rely solely on the quality of its products and services to stand out. Getting the message across convincingly is essential. The good news is there are now many…

Fashion

LONG LIVE INDIVIDUALISM

At the moment fashion design and fashion photography act jointly: away with idealized boredom, long live individualism! Especially in the field of denim, this attitude is very credible. -Regina Henkel                  …

Fashion

INDIGO BLOODED BRAND JUXTAPOSING FASHION & ART: ACNE

The Swedish fashion brand Acne Studios is a multi-talent when it comes to connecting communication and design. That’s no surprise, because their roots lie exactly there. -Regina Henkel This year, Acne Studios is celebrating the 20th anniversary of its…

Fashion

THE ART OF BRAND-BUILDING

The first step in creating a strong brand is to have a clear vision of what makes a company special. From this starting point, there are many different marketing strategies to deploy, and one thing to keep in mind:…

Fashion

WHICH DENIM FIT RULES FASHION THESE DAYS?

From Day One, the world of fashion has offered a wide variety of silhouettes: fitted or over-sized, straight or slim, long or cropped, with a marked waist or not. All depending on what was in the air. However, the…

Fashion

DENIM LAB

Denim.lab is a Dutch denim brand with a clear focus: true premium denim.Instead of hunting for new designs and a faster supply chain, its founder Sander van de Vecht just follows his own obsession for great products. Denim.lab is sourcing driven,…