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CONE DENIM’s

Outdoor strategy

The performance denim category continues to seek out new markets beyond fashion and urbanwear, as seen at Cone Denim that is now targeting the outdoor and motorcycle markets with its wide offering of high-tech denims made with Dyneema, Cordura or Coolmax. In Europe, it has set up a new sales team that has a long experience working with sports brands. S.B.

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