New store in Florence
Diesel opened a new single-brand store in Florence.The new store concept created by architects Wonderwall in collaboration with Nicola Formichetti has been introduced in New York in 2015. Its design focuses on a homely atmosphere that accompanies the customer throughout the new and interactive shopping experience. Architectural features that restore pre-existing structures, such as the wooden coffered ceiling and sanded marble flooring, blend with innovative materials and finishes like stainless steel, brushed metal and cement that act as a foil for pieces of antique furniture and vintage style carpets. R.H.

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