Sustainability

MAKING SUSTAINABILITY THE NORM

Well aware of the need to clean up the denim industry, Tonello has invested much of its energy in making machines that help its customers reduce their consumption of chemicals, water, and energy.This is an area that the company based in Sarcedo, fashion-effectItaly, has been focusing on for years. Among its most significative achievements, it has eliminated
the use of hazardous chemicals from all of its processes, replacing them with eco-friendly solutions, thus ensuring healthier garments and a safer environment for workers. The company’s ECOfree system has specifically perfected ozone treatments. By dissolving the ozone in water during the process, water consumption is considerably reduced, while achieving the desired contrasted bleach effect on denim fabrics. Tonello is also a strong believer of automation and sees this area as a key direction to improve workplace safety. Sustainability encompasses both the planet and people impacting its drive for innovation at all levels, and, the company promises, this is just the beginning of a brighter future.One of Tonello’s latest developments, Core technology, is a garment finishing process designed to
create uniform or contrasting effects on both denim and ready-to-dye garments. The fully-automated system drastically reduces water use, making it possible for the first time to create special dyes with an extremely low environmental impact, in a 1:1 liquor ratio. “Core goes beyond the fashion effect and frees up the full potential of a garment, for it can also be used to apply high-performance products based on needs and the desired outcome, including eco-softeners, resins for 3D whiskers, water, and oil repellent products, antibacterial additives, etc.,” the company says.

Promoting sustainability and creativity in the denim industry is, for Tonello, a matter that extends

well beyond the process of just bringing new products to market and entails encouraging transparency within the supply chain as well as establishing new relationships with consumers.“There is a point when consumers will be connected to the entire production chain. They will become more engaged and better educated when buying denim products, achieving greater awareness at the same time”, says a company spokesperson.“Consumers are increasingly interested in learning about how the garments they buy are made and produced. We believe all the information should be communicated through labels that explain exactly how a garment has been manufactured, what chemicals
were used and how much water and energy required in their making. Something that would be similar to today’s food labels.” R.H.

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